As a vacation rental owner, creative marketing is paramount to your investment property portfolio. You have to think about the complete guest experience, from interior decor to picturesque views.
However, one marketing opportunity may be falling through the cracks: eco-friendly cleaning practices for vacation homes.
Eco-friendly properties are doing their part to reduce their carbon footprint. An environmentally conscious approach is also an effective marketing strategy that's relevant to today's most pressing social issues.
A survey released by NAR, The National Association Of Realtors, found that roughly 50% of real estate clients show interest in eco-friendly property management. Properties that are certified sustainable don't struggle on the market, and research participants showed an increase in hands-on application of sustainable home improvements.
Learn more about sustainable cleaning solutions that can increase the marketability of your vacation rental.
Work With an Eco-Friendly Cleaning Service
There are a few ways to integrate green cleaning practices into your rental management.
First, research eco-friendly cleaning tips and products, like chemical-free detergents and environmentally-conscious carpet cleaning. You need to know what to look for in a green-friendly cleaning service or property management company.
You'll need a property management company by your side as you scale your vacation rental portfolio. Leave all your eco-cleaning responsibilities to your property manager; they'll forge contracts with local services that specialize in such methods.
Green Cleaning Tips for Vacation Rental Owners
Start by setting a green-friendly example through visible recycling practices. Set up separate cans for glass, plastic, and paper-based waste. You can also include an in-home composting bin and an outdoor composting station, as well.
Even better, homemade eco-friendly products are cost-effective. You can make a simple yet effective multipurpose cleaner with equal parts vinegar, baking soda, and hot water.
Other green cleaning solutions include:
- Natural lemon cleaning products
- Eucalyptus essential oils
- Castile soap
- Olive oil
You or your property manager can whip up homemade green cleaning products for guests. Keep them in the pantry for easy storage.
As a hosting tip, consider assembling ingredients for a cleansing simmer pot. This added touch is perfect for eco-friendly vacation rentals.
Add the following to an empty mason jar:
- Cloves
- Cinnamon sticks
- Lavender
- Star anise
- Pine
- Tea bags
Keep a bowl of fresh citrus out for guests. Orange slices are perfect for simmering pots, and apples too.
More Eco-Friendly Cleaning Practices for Vacation Homes
On-site laundry is a major draw for vacation guests.
Stock your rental laundry room with eco-friendly laundry detergent, dryer balls, and essential oils.
Green laundry detergent may include:
- Coconut oil
- Soap nuts
- Baking soda
- Lavender oil
- Vegetable soap
- White vinegar
You can also buy eco-friendly dryer balls made from wool. These products are reusable which speaks to your sustainable brand.
Discover Green Vacation Home Maintenance
Eco-friendly cleaning practices for vacation homes purify indoor air quality for guests which decreases the risk of getting sick on vacation. They're also affordable and an effective marketing tactic for the real estate sector.
The team at PMI Vail wants to bring your eco-friendly vacation rental vision to life. We're part of the fastest-growing nationwide network of property management companies. We manage all industry segments, ideal for investors looking to diversify portfolio assets.
Book a free consultation to discuss your goals for property management.
