Vail attracts about 1.2 million people during the summer and 1.7 million during the winter. For a small town, it's a major tourist spot, so it's a great place for a vacation rental.
If you're moving south and renting out your home for guests, you need to know how to market your property! Creating an appealing vacation rental listing isn't easy.
Not sure where to start? Let's talk about it. Read on to learn more!
Start with a Hook
Begin your description with a hook that grabs the reader's attention. This could be a question, a statement, or a brief story that sets the tone for the rest of the description.
For example, "Escape to your own private paradise in our luxurious mountainside villa." The hook should be short, catchy, and relevant to the property.
This will immediately catch the eye of someone who's looking for what your property has to offer.
Focus on Benefits, Not Just Features
Instead of just listing rental property features, focus on the benefits that those features provide to the guest. Remember, you're trying to sell them on the experience.
For example, instead of saying "The property has a fully equipped kitchen," say "Cook up a storm in our fully equipped kitchen and enjoy family meals together." This helps guests imagine how they will feel and what they will experience during their stay.
You're trying to paint a picture in their minds.
Use Sensory Language
Speaking of painting a picture, use sensory language to bring the property to life and help guests imagine themselves there.
Describe the sights, sounds, smells, tastes, and textures that they will experience. Tell them how they'll experience the crisp and clean air and see the fantastic mountain view every morning.
This type of language helps to create a vivid mental picture and makes the property more appealing.
Include Local Insights
The property is the star of your listing, but remember that guests aren't visiting to spend all day in a vacation rental. If you want to increase bookings, talk about the area.
Include local insights and recommendations to help guests experience the best of the area. This could include recommendations for local restaurants, activities, and attractions, as well as tips on the best times to visit and how to get around. Tell guests about all of the cool things that are within walking distance to highlight how convenient your property is.
These things help guests feel like locals and make the property more appealing.
Try Creating an Appealing Vacation Rental Listing Today
Creating an appealing vacation rental listing for your Vail, Colorado, property is simple when you follow these tips! Focus on what the property has to offer your guests and try to paint a vivid picture in the heads of your potential guests. Really show them why your property is the best!
At PMI Vail, we help landlords like you make the most of their property investments. From vacation rental marketing to guest communication, we've got you covered.
Reach out for a free consultation today.
