The Colorado Sun says that in the last few years, 14 million people visited the Colorado ski areas yearly. Property owners in Vail should be happy to hear this, as it means plenty of guests for their rentals.
Don't get complacent though; if word gets around that your vacation home isn't great, then visitors will go elsewhere. It's of the utmost importance that you're proactive.
Don't want to fall behind your competition? Then keep reading. Here are four tips for successful vacation rentals you can use in Vail, CO.
1. Highlight Ski-In/Ski-Out Convenience
Chances are, your guests are here to ski, so don't fail to highlight your property's proximity to the slopes and ski lifts. If you're near shuttle stops, emphasize that in your marketing too.
You can also collaborate with ski shops, tour operators, restaurants, and other local businesses. By providing discounts or package deals, you can showcase your proximity to those businesses while helping out the local community.
Don't forget about summer and fall attractions too. The key to vacation rental success is offering year-round appeal, and this means highlighting summer and fall activities like hiking and mountain biking.
2. Provide Luxury Vacation Rental Amenities
A 2023 study found that people are motivated to choose homestays over other types of accommodations, and one of the factors is "feeling at home." For this reason, one of the best practices for vacation rentals is to make it feel like a home away from home.
Use rustic and modern mountain decor to match the alpine atmosphere. Make things cozy by installing a fireplace and heated floors, and add plush throws to your sofas.
In addition, include high-quality bedding so your guests feel like they're sleeping on clouds. Hot tubs and fully-equipped kitchens are great plusses too.
3. Perform Seasonal Maintenance
No one wants to stay in a run-down house, so if you haven't performed seasonal maintenance on yours in a while, it's time to start. You should regularly inspect and maintain your property to ensure that winter weather doesn't wear it down. The driveways should be plowed and the roofs should be in good shape as well.
Besides that, use cleaning hacks to quickly yet efficiently prepare your property between guests. This will make maintenance less time-consuming.
4. Use Dynamic Pricing
You should never have static pricing throughout the year, as this can turn off visitors.
To maximize your vacation rental profits, use dynamic pricing instead. During slower seasons, lower your prices to draw people in. And during peak ski weeks and festivals, hike them up a little, as accommodations will be difficult to find.
Use These Tips for Successful Vacation Rentals in Vail
We've given you some tips for successful vacation rentals, which should help in the short term. However, for true success, you should work with a property management company like PMI Vail.
These experts will have local knowledge and experience. As a result, they'll optimize bookings while you take a more hands-off approach.
Get in touch with us today if you'd like to learn more about our services. PMI Vail offers free rental analyses for all property owners!
